Even if you are afraid you can bluff you are not afraid

Even that you know that you are bluffing and other people know that you are bluffing and you are scared to death, or other people know that you know that other people know that you are bluffing.  However this tension of paradoxical opposite has the effect of making you look brave, or that you are actually brave in this context, people will respect you.

This is bluffing in a advance degree. Actually everything is bluffing if you look at it correctly. You would only know this if you play poker.